So you've made the video. Do you know what you got out of it?

Before you place marker to whiteboard for your whiteboard animation video, you should ask yourself what your return on investment should be. Return on investment, or ROI for short, isn't something you should consider after the fact; by determining how you want your video to perform, it'll often dictate the tone of your whiteboard animation.

Targeting

It all starts with two questions: Who do you want to watch? And what do you want them to do? Be concrete in your choices; for example, if you're creating an explainer video that sells your product, you want your customer base to watch, and you want them to buy. Who's your ideal customer? What are their concerns? How does the product solve them? How can you take the "friction" out of buying? Before the first stroke of the marker, make sure they've got the ability to engage the way you're aiming for, and that the video you've written will appeal to your audience. Remember to use tools like YouTube's annotations to put your message front and center.

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The use of video advertising is growing at an impressive rate, and many businesses have seen positive results. Video advertising has proven to attract new prospects, generate quality leads, and improve conversion rates from visitors to customers. Explainer videos, or whiteboard videos, have been particularly successful video advertising tools because of how easy they are to implement and their return on investment.

But is now the right time for your business to create a video ad? At first the answer may be a resounding yes, but let’s first look a bit closer at some whiteboard and explainer video advertising pros and cons.

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When you are ready to take your online marketing plan to the next level, consider adding video to your website. The impact of video on marketing results has reached a new high because incorporating a quality video boosts engagement and gets attention.

Just dropping any video onto your website is not the best approach, however. A high-quality video that clearly communicates your marketing message to your target audience will be received well and should provide much better results.

When adding video to your website, consider these tips:

• Who is your audience? If you have not fully developed a target marketing persona, consider doing this first. Take demographic information along with the traits of your ideal customer and create a profile. The persona can include traits such as income levels, geographic area, typical interests or hobbies, preferred social media sites and more.
• How long? Videos that are around 3 minutes work quite well in most cases, but you can go shorter or longer depending on your marketing message and the video contents. Some companies opt for a short one-minute video while others provide a more in-depth production that could last 5 minutes. Consider your audience and what they would prefer along with the message you choose to convey.

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The explainer video is a great way to communicate your brand in an easily digestible format.

American Express posted an interesting guide on building your corporate brand. Businesses of all sizes and industries should be aware of their brand, what it means, and how to properly build a successful brand. One of the key points in the guide is being able to communicate your brand in an “easily digestible format”.

A great ‘easily digestible format’ is the explainer video. Just a few minutes of an explainer video can do wonders for your brand.

Some of the key attributes that describe why brands should invest in great explainer videos include:

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