For a lot of online users, the typical corporate homepage is boring. In a world where competition is getting tougher, companies need a homepage that can stand out and grab attention. It is time to consider why your site must feature video.

Placing video on your homepage gives you a distinct advantage in the marketplace. Videos can grab attention and communicate your message clearly and succinctly in just a couple of minutes. Plus, the video helps the viewer to retain the message and encourages the viewer to take action.

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1. It's the top of the world of advertising.

All the major ad agencies are based in New York City. And friends of our studio create or work for the biggest brands. So, our competition is steep, especially when that competition is someone you eat with on a regular basis. We hear rumors about the industry all the time. This gives us insight into the best and latest marketing methods and methods of creating.

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Way back in 2008, online video advertising was a relatively small market with less than one billion dollars in spending. A lot has changed over the years as video advertising has grown to exceed $2.75 billion in 2015 according to Mashable. What’s the big deal with online video? Compared to television advertising the cost is substantially less. But online videos have proven themselves to be quite effective when used properly. And as the online viewing audience grows, the use of online video advertisements will follow.

Whiteboard videos are particularly useful as advertisements. There is literally a “blank page” to leverage virtually any form of creativity, and the use of whiteboard videos is particularly appealing to online audiences. Your marketing message can be delivered in just a few short minutes while adding a level of entertainment to the viewer.

When you combine the whiteboard concept with a professionally prepared advertisement, you can expect much better results in the number of viewers and the number of conversions for your online organization.

But many are concerned about the costs for an affordable, professional whiteboard video. There is an inherent risk for any type of advertisement, and, typically, online marketing budgets are pretty tight. Companies should understand the real benefits of professional quality whiteboard videos before turning away to cheaper and less effective options.

Consider the total cost versus benefits for an affordable, professional whiteboard video:

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