Christmas comes early... but only on the Internet.
Christmas is a major season for many retailers, but none more so than Hallmark. The greeting card and keepsake giant is so aggressive about Christmas, it owns a cable channel notorious for airing Christmas movies non-stop between the end of Thanksgiving and the end of Christmas. So when its advertising for Christmas ornaments shifts, it's attention-getting ... especially when they step away from television altogether.
Stephan Baldwin is the Director of Business Development for Assisted Living Center, an online resource for aging care communities.
When it comes to advertising, seniors are some of the hardest clients to get on board. In an age where online advertising is king and print is steadily declining, it's now up to companies to find an adequate, unique, and attention-grabbing way to reach the senior market.
This is where online video marketing can come into play.
Clarity and style go a long way when explaining.
Video and animation are powerful communications tools; they combine visual learning, audio learning, and demonstration into one potent package. But building a good explainer video requires much more than equipment and will; it's all about using the medium to its full effectiveness. Here are three examples of the explainer video to mull over as you're building out yours.
Everyone loves explainer videos!
Everywhere you go online, you're seeing more and more explainer videos. But why are explainer videos so big? And why are you going to see more and more of them as internet video explodes?
Video Is Everywhere
Part of the explainer video's rise to stardom is the medium itself. Online video is enormous and growing at a rapid pace. YouTube is used by a billion people every single day. Video is far more likely to be shared than text or links. Video is far more likely to be engaged with by Internet users, watched longer than text is read, and considered more than other methods of engagement. Video is the best tool to reach an audience on the Internet, and explainer videos are uniquely suited to build on the medium's strengths.
