Video marketing is more powerful than you realize.
Despite the ubiquitous presence of advertising online, many still wonder just how effective online video marketing actually is. The answer, however, might surprise even the most ardent of supporters of online video; it's more powerful than almost any other tool you can use.
Online Video Marketing Works
A recent study by ReelSEO looked at business to business companies engaged in online video marketing, and it found that 96% of those surveyed use video content marketing. 94% of those surveyed were actively involved in the campaign, making decisions about the campaign and its direction. 63% of those had been actively using video for the last five years, and 32% had been using campaigns in the last two years.
But that's not the most arresting number. That's found in the ROI, where a whopping 73% of B2B companies reported positive effects on return on investment and business growth. That said, the biggest challenges were also measuring ROI and addressing a lack of in-house experience. So how do you address these challenges, and why are they worth addressing?