B2B, the acronym for “business-to-business,” describing a transaction made between two businesses, as opposed to a transaction between a business and a consumer (B2C). Just one example of a B2B transaction would be a company buying payroll services from a specialist rather than setting up their own internal accounting department. B2B solutions are usually more cost-effective than having to rely on an in-house solution to every business need.

B2B is hidden in plain sight; it’s a massive part of our everyday lives, but few people stop to consider it. Nevertheless, B2B is a gigantic part of the economy. In 2014 alone, B2B accounted for approximately half of the Gross Domestic Product for the entire United States of America.

Read More

The best whiteboard animation videos make use of great voiceovers. That fact shouldn’t come was a surprise; even if you didn’t already know the importance of a great voice your subconscious absolutely does. Documentation on this topic is abundant, but just for one example, a 2015 study determined that the quality of a speaker’s voice is twice as important as their message. Go ahead and read that again: the speaker’s voice is twice as important as the message.

If statistics don’t convince you, perhaps a recent viral sensation will—remember Ted Williams? Mr. Williams was a onetime radio announcer who encountered severe financial difficulties and ended up homeless on the streets of Columbus, Ohio. Ted didn’t have much, but he still had his voice, and one day he decided to make a panhandling sign advertising his gift. The gambit worked; after being discovered in 2011 by a local reporter, Ted was quickly inundated with offers for lucrative voiceover work. A great speaking voice took Ted from homeless to fame and fortune virtually overnight. The power of the voice is absolute.

Read More

The best whiteboard animation companies will often rely on a special ingredient to make their videos successful: humor.

Comedy is serious business. Within a almost twenty-year span between 1998 and 2017, comedy was the second most frequently made kind of film worldwide; in other words, comedies were made more often than thrillers, horror, or even science fiction films. And remember that funny video you shared with your family and friends a few days ago? You’re not alone. Comedy is one of the four most popular categories of video content on YouTube. With just under 2 billion YouTube users watching every month, that’s a lot of comedy being consumed.

Read More

White board animation services offer a variety of drawing styles because each project is unique. This guarantees that, no matter what the message or mood of your video is, there will be an animation style suited for it.

Since they first exploded in popularity circa 2005-2007, white board animations have been used in a variety of different contexts. Some white board animations are explainer videos that depict how to use a new software or service. Some white board animations are commercials meant to promote new entertainment or products. Finally, some white board animations are used as public service announcements to spread awareness around issues like underage drinking or bullying. As you can tell, these are all very different subjects; it would be ridiculous and inappropriate to use the exact same drawing style for all of them.

Read More