Create whiteboard animation with a dedicated team; this piece of advice might seem like a no-brainer, but sometimes people can overlook the importance of working with a great team and all of the experience and know-how they bring to the table.

It was popularized due to a bestselling 1995 book by Hillary Clinton, but the African proverb “It takes a village” has actually been in existence for centuries, and for good reason. The original proverb was used in regard to raising children, but it can also refer to any big task that requires a group of people, each playing their own distinct roles, to be realized.

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White board video is usually short; most clock in at around 60 to 90 seconds in duration. That timing might seem awfully quick, but it’s actually just about perfect for the attention span of most people nowadays. Are you ready for a short history lesson?

Human beings have always had short attention spans, and, according to some scientists, that’s exactly as it should be. The theory is that a short attention span is an evolutionary advantage that gives humans the ability to both focus on a complicated task (building a fire) and also continually check in with and assess their surroundings (“Is the sun going down?”, “Was that thunder?”, “Are there any signs of a predator nearby?”). In evolutionary terms, our short attention spans are likely a big part of why human beings are the most successful species to ever inhabit the earth. The short attention span was the secret weapon that allowed us to survive and thrive.

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Whiteboard explainer videos and selecting the right music track is a topic that we could spend hours on. If you’ve ever attended a sporting event, or seen a film, or even played a video game, you already know the importance of music. Music moves us in a way that words and even visuals cannot. There’s no simple answer as to why, but music can make us laugh, cry or experience fear almost effortlessly. Music really is magic.

Not all whiteboard explainer videos feature music, but those that do may have a slight edge in terms of keeping the audience’s attention and being memorable. The right music track will tie everything together and play a huge role in determining how the audience will feel about (and during!) your video, so it’s something you’ll want to give serious consideration to before production begins. What should you do, though, if you’re not a grammy-winning musician? What are the most effective ways for a layperson to think about music in terms of their whiteboard explainer video?

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Video whiteboard services offer you a great chance to go viral, and that’s a powerful idea. Please bear in mind, though, the key word here is “chance.” What makes a video go viral is far from an exact science; a multitude of different factors come into play, and many of them are beyond your control. For now, though, let’s consider some of the factors that actually are within your control, and take a look at why whiteboard videos are more likely to be a hit than other, more common types of video content.

Going viral is a hugely attractive proposition for companies because it means their brand becoming a genuine phenomenon; something that people enjoy and want to share. One of the best examples of the viral power of video whiteboard is The Royal Society for the Encouragement of Arts, Manufactures and Commerce, or RSA. In 2010 the RSA began using it’s enormous library of lecture assets to create a series of video whiteboard called RSA Animates. By 2011 the RSA videos had captured 46 million views and RSA Animates had become the #1 nonprofit channel on YouTube. It’s clear that whiteboard videos have a superb chance of going viral, but what are the elements that can lead to a success story like the RSA?

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