Animated whiteboard videos are the antidote for clickbait because they satisfy. Clickbait, on the other hand, is just sizzle without steak, and that does a great deal more harm than good, especially from a marketing and public relations perspective.

Clickbait is an unmistakably modern problem, but it has a long and sordid history, dating all the way back to the “yellow journalism” craze of the late 1800’s, when hysterical, exaggerated headlines were a surefire way to capture attention and convince someone to shell out their hard-earned cash for a newspaper. You know that famous expression—the more things change the more they stay the same? We’re still coping with those dumb headlines, only now they’re delivered electronically:

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The best whiteboard animation videos that weren’t… it sounds a bit like the title of a children’s book, doesn’t it? To clarify, though, what I’m referring to here are moments from popular media that attempt to explain complex ideas in a simple way… with varying degrees of success. The following is just a short list, but it’s relevant because it reminds us why whiteboard videos are so useful in situations like these. In fact, another way to think of this list is Scenes That Would’ve Been Better With Whiteboard!

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Whiteboard animation video companies are actually communications companies. No matter how much they emphasize their abilities as animators, or the speed with which they produce, or even their skills with project management, they are ultimately in the business of communicating, whether it’s business plans, important news, or nuggets of education. Whiteboard animations are nothing if not versatile.

But even more than that, whiteboard animation video companies represent the latest important step in the ongoing human quest for ideal communication. Yes, I know that sounds lofty, but let me explain. I promise this will be worth it!

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Whiteboard video production always relies on a great script, but who should write it?

In a way, scriptwriting is like an alphabet-based version of a whiteboard video production; everything starts with a blank slate that must eventually be filled with something truly special to communicate, entertain, and leave an impression. Many people, though, find writing difficult and mysterious. If you’re one of those people, how should you approach the question of writing when it comes to your whiteboard video?

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