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Local Frequency needed to show their connection and commitment to mainstreet America. What better way than zooming in on everyday life in a local community? 

Our whiteboard style animation takes an inside look at the power of local shopping in our new marketing video for Local Frequency.

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"This looks really good!! Thank you so much for your fantastic work on this."
        - WWF

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"My CEO and team and everyone loves it!! Thanks so much."
        - Dollar Coffee Club

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"We all love the final product, down to the clever sound effects - great job"
        - Walnut Street

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Phillie Phanatic: Pheel the Love!

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Explaining a complicated technical system like Verizon's "Virtual Network Function" is something we do best. The perfect balance of script and on-screen visuals bring this complex idea to life is a simple and understandable way.

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 "Other teams would be hard-pressed to find a better company to produce their campaign video."
 - Brian Ostrovsky, Babybit
 "Great work on BabyBit's video! It would be great to figure out how we can work together!"
 - Yvonne Lee, Indigogo

Our corporate video for Babybit. Babybit monitors your baby's body motion, body position, temperature, and caretaker. An all in one, easy to use device.

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BC Sealer

Posted by Ian Smith

 

"You guys are great. A joy to work with. Very quick to get back to me. I would recommend you to anyone."
        - BC Sealer

BC Sealer needed a simple way to explain what their product is and how it can help, our fun and easy to follow whiteboard animation does just that.

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Are you too busy to stay healthy? This quick tips for a strong and healthy day will make keeping fit a breeze.

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Essence Fest needed and fun way to promote this years fest. Our team came up with this great marketing video to get attendees excited, and let them know what to expect from the event.

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Healthcare providers across the country are swamped with paperwork and duplicate forms. Breg Vision is built to help clear the mess, and let care providers focus on what matter most; patient needs.

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New York Times Best-selling Charles Duhigg needed a fun way to annouce his new book Smarter Faster Better.

In this classic whiteboard style video he reads a sample of what the book has to offer. This section on building the perfect team is a great peek into the style of the text, Duhigg's writing, and the exploritory nature of his work as a whole.

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At Whiteboard animation we helped Tetra spread their message, not the odor. This whiteboard animation explains what Clean Sweep is. We helped them spray that smell away with a great video that describes how their product works and how to use it. You can spray it on anything from clothes to shoes. Your sweat activates clean sweep. The clear and flexible antimicrobial micro-coating provides a “shield”, effectively keeping footwear microbe-free.

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Our newest whiteboard animation for The Internet of Things. Do you know what that is? Do you know what a "smart home" is? Check out the animation above to help figure it all out.

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"Idea Machine rocks. They are creative problem solvers, and great to work with. They brought our job in on budget, on time and made it dance. We'd work with them again in a heartbeat"
        - Bill Patton, Creative Director at 6AM

6AM Marketing had sold an idea on a PSA to teach the dangers of downed power lines to their client Madison Gas and Electric, but needed help in bringing it to life. They came to us and we animated this fun and engaging spot.

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Microsoft needed to communicate the risks of Conflicts of Interest to their team. Our latest animation takes the issue serious while taking viewers on a fun ride.

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"Working with Whiteboard Animation was an amazing and fun experience. It's always a great pleasure working with companies who are talented, responsive, provide results ahead of schedule, and most importantly - produce an outstanding product."
        - Basic Bites

Our video for Ortek's Basic Bites; sugar-free soft chews which promote dental health.

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"A collective WOW from the Incisive Team on your work! Truly outstanding…compelling and fun!"
        - Insorb

The blue triangles are rockin out to our Insorb absorbable subcuticular skin stapler video.

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"The team highlighted our desire for perfection- the haute couleur look"
        - Watier Cosmetics

The national cosmetics company Lise Watier wanted an ad that embodied their new Haute Couleur lipstick.

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How do monsters celebrate the holidays? With only the Best of course.

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Our video for Mirza - Stratos, a carpal tunnel release system.

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Jostens Monarch software makes creating and editing a yearbook fun and easy. Check out our new marketing animation for them, announcing the new cloud-based creative software.

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Oprah's Circle Of Friends needed a fun and clear way to explain their new timeline calender. We knew right away that the best medium for this kind of challenge would be though motion graphics. The movement and the pops of color bring this little story to life, and help viewers to understand the process.

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Our logo video for Country Cat, a full line Arctic Cat dealer headquartered in Minnesota. This will allow them to implement an engaging animated logo across multiple channels.

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“The response to the ads has been amazing. All of our clients are talking about it. They are calling us the Skeleton doctors now.” 
        - Medical Arts Radiology

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"Everything else is awesome; yes, inducing awe. Great work"
        - AE Petsche

Our video for AE Petsche showcasing its collection of military-grade wire cables.

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"Super pleased with everything. I presented these to the team yesterday and they were VERY well received. Thanks so much for all the effort and the amazing creativity!"
        - Globe Life

Globe Life needed a simple and fun way to talk about life insurance. Our new animation video "Just Life Insurance" looks great and explains Globe Life's product.

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Our Cover Love video for Jostens.

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Teaming up with Geometry Global our studio. We doubled Unilever's sales goals - delivered a nearly 100% video completion rate - 50% of viewers searched the brand websites - and there was an across-the-board increase on sales at all retailers. Our team calls that a slam dunk. It was so successful that the campaign has been nominated for an Effie Award. Fingers crossed that we'll win!

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“Ryan and his team at ideaMACHINE created a brief animation video to help explain how our cancer-fighting virus is designed to work. They did a fantastic job and we have had excellent feedback from a wide range of people. Images from the video were selected for the front cover of Science Translational Medicine, a leading medical journal, to accompany our first clinical manuscript.” 
        - Nicholas A. Boyle, Ph.D. Vice President, Business Development and Marketing

 

Explaining a complex, multistage pharmaceutical approach may not always be easy. But our water color style whiteboard animation for Tocagen took a complicated process, and broke it down to a simple idea that anyone can understand.

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"I am so impressed with how well you took the feedback. Gentlemen this just rocks!"
        - Bandwidth

"Perfection! Well done!"
        - Bandwidth

Our motion graphic video for Comcast's Central Division. Watch it to learn more.

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"You guys are honestly doing a fantastic job, so much appreciation with your help on this..."
        - Mithun Agency

Our video for KeyBank, an American regional bank.

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Our video for Cardinal Services, a workplace solutions provider.

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"This is fantastic! I love the pacing of the video and the animations really make the video pop at the end."
        - John Albin, Hearst

Available now, O's Circle of Friends is a special annual membership club that gives you access to a unique collection of perks and privileges that will deepen your connection to the world of O and Oprah Winfrey. Club members can choose from four different member levels and gain access to fantastic benefits: Plus (lower), Prime (middle), Premier (upper), and Gift Memberships – and gain access to various benefits.

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Our video for DPD's GeoShip, a web-based application allowing users to ship internationally to more than 20 countries in Europe.

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Our video for the College of Montreal's Open House.

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"Working with Alex was a tremendous joy. With his passion and energy, he got us to where we are now. His vision gave us the youthful boost the network needed at the time. His campaign pretty much redefined our brand the way we wanted it."
        - Sylvie Desjardins, TeleQuebec

The national network wanted to re-brand itself as a more dynamic, young option to its audience. In a matter of months after airing, the results were great and the demographic rejuvenated. We are proud to say – the commercials directly increased viewership.

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Our video for Erdie's Altaboard - a hardened cardboard which replaces real wood. Besides being lighter, it allows for customized building using irregularly shaped Altaboard pieces.

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"The team really highlighted our make-up artist's technique at perfection. The video was so clear that our clientele had no problem recreating the look."
        - Watier Cosmetics

The national cosmetics company Lise Watier wanted a series of how-to videos for their new collection. The idea behind it was to discover how to use the same make-up to create two distinct styles. The videos had to be sexy and stylish yet self-explanatory.

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"Micheal Fassbender, eat your heart out. hovr turned a notoriously scratchy video recording into a contemporary work of art. It’s a visual homage to one of the great business presentations: The 1997 keynote that launched Apple’s Think Different campaign. This is Jobs the pitchman at his best."
        - Philip Elmer-DeWitt, Fortune Magazine

At ideaMACHINE Studio, not only do we make explainer videos, but we constantly impress with different styles of animation. Watch this video we made of Steve Jobs' "Marketing is About Values" speech to see the evolution of Apple Inc. products and an evolution of animation.

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Our video for Wrightspeed's electric Powertrain, a truck which can burn both diesel and natural gas, and recharges through an innovative braking system.

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"Wow. We are very impressed. Client was elated. Beyond expectations. "
        - Mobil

Our video for Mobil Delvac’s lubricants – superior oil for trucks and big rigs.

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"I just presented it to the entire company in NYC, SF and Chicago. Everyone is super impressed by the video and excited to share it with the world! We will definitely keep you in mind for future projects."
        - Pinpoint

Our video for Foursquare’s Pinpoint ad platform. Pinpoint is a media solution designed for advertisers to measure their audience through actual market intelligence, and deliver targeted ads to users based on the locations where they’ve been.

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Accenture was looking to reinvent their look and appeal. They chose to represent Intelligent Infrastructure by turning a real-life advisor into a graphic. It’s a good thing they did, because this project won a 2014 Telly Award.

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"We think the animations look great! I’ll be sure to pass along all the great feedback."
        - Starbucks

When Starbucks acquired LaBoulange bakery, it was looking for a fresh new way to introduce its new approach to baking. They needed a video that would hold their employees' attention during their busy work day. They chose ideaMACHINE Studio due to rave reviews.

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Choosing the right bank can be tricky. Our Whiteboard animation for Heritage Bank helps answer some of the bigger questions about banking.

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"The video is great! We appreciate your flexibility! And the last-minute nature of our requests."
        - Bright Horizons

Bright Horizons needed a whiteboard animation to help explain their new offerings of work solutions.

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HH Gregg came to us with the unique challenge of needing to teach their customers about the newest TV technology; OLED. This fun and informative animation does a great job of getting the message across to customers of all types.

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The Final Four is serious business for March Madness fans, and Unilever is serious about men's grooming. Our team was tasked with the challenge to live up to the standards of the NCAA Final Four and the standards of Unilever's men's grooming products.

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"We’ve been very impressed with your team. We just shared the English version on our Facebook page yesterday. It’s so far reached roughly 1,149,697 people (and growing). It has more than 9,460 likes, 6,700 shares, and 130 comments. Facebook tells us individuals completed 95% of the video, which is great!"
        - WWF

The World Wildlife Fund requested a video addressing the importance of environmental issues faced by us today, as well as the importance of a unified movement to resolve those issues.

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Our Retirement video for New York Life Insurance. Life insurance can be an intelligent aspect of your retirement strategy.

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Grand Canyon University was founded in 1949, and is a regionally accredited, private Christian university, recognized as offering some of the best online education programs in the nation by noteworthy sources including Fortune Small Business, Technology & Learning Magazine, Fox.com, Online Education Database (OEDb) and more.

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"Working with Whiteboard Animation was an amazing and fun experience. It's always a great pleasure working with companies who are talented, responsive, provide results ahead of schedule, and most importantly - produce an outstanding product."
        - Ortek, BasicBites

Our video for Ortek's BasicBites, a sugar-free soft chew that helps support oral care and maintains the health of your teeth. Just two a day keeps you smiling bright.

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"We’ve been very impressed with your team. We shared the English version on our Facebook page yesterday. It’s reached roughly 1,149,697 people (and growing). It has more than 9,460 likes, 6,700 shares, and 130 comments. Facebook tells us that individuals completed 95% of the video, which is great!"
        - WWF

Our video made for the World Wildlife Federation about the Climate Talks in Paris. The Climate Talks address the issue of carbon emissions and government and community cooperation in the matter.

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"This thing is so darn cute and fun to watch. I’m so happy with the work you’re doing!"
        - BS&W

Today, Scott & White Healthcare is a non-profit collaborative health care system which encompasses one of the nation's largest multi-specialty group practices. Scott & White provides personalized, comprehensive, high-quality care enhanced by medical education and research to Central Texans in a 29,000-square-mile service area.  The system owns, partners or manages 12 acute care hospital sites, one emergency hospital site, more than 140 clinics at more than 70 primary care and specialty clinic locations and a 215,000+ member health plan.

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"SchoolWay is one of Jostens' strategic mobile platforms and represents our continued commitment to serving the school community. Mobile is quickly becoming the default communication mode for students, parents and school officials. Jostens created SchoolWay to allow schools to quickly communicate with their community, and community members to connect with their schools through a free and feature-rich mobile platform that will continue to evolve based on their needs."
        - Murad Velani, COO of Jostens

Our video for Jostens SchoolWay, an all in one app that lets you stay involved in everything going on at your school. SchoolWay is fully customizable, and many schools are already using it.

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The City of Houston sought to revolutionize its infrastructure with a unique 10-year initiative and they wanted a campaign to match it. We dug deep and decided to build a small city ourselves.

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Bob Costas and NYU – SUCCESS STORY

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Whiteboard Animation Studio teamed up with Ogilvey to introduce Intel's new core processor, Intel Skylake. Our team was called upon to develop a script and deliver an animation with client approvals in just two weeks' time. The response? A happy agency, client, and audience. After just two days with limited distribution, the video received 20,000 views: 60x better than what Intel paid the Mythbusters. Congratulations on a true team effort.

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Microsoft, Equinix, and EMC have formed a partnership to bring the benefits of private storage to the public cloud using Azure ExpressRoute, Equinix Cloud Exchange and EMC storage platforms.

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We made this human resources video for Olympus to help explain to their staff exactly how their compensation decisions are made.

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"Beautiful! We're cookin with fire now!
One word… WOW. Nice work team!"

    - Lightfire Partners

Our whiteboard animation for Central Christian College Online, an online education platform.

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Common pitfalls involving visual media and Pharma

If you are reading this blog then you are probably frustrated with Pharma marketing but you have come to the right place! We have made many of these videos for companies like Amgen, Roche, Qsymia, and BiTE. Below we break down some of the common issues regarding visual media and the Pharma Industry.

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 "The 2015 Premier Innovation Celebration was held on Tuesday night. Over 3,000 attendees, and must have had over two dozen folks come up and say 'I loved your video!'  The coordinator of the event for Premier told me that he had forwarded the video to a number of folks in their office prior to the event and said that the overall consensus was that “if this isn’t the best video we have ever received for this program, it is certainly one of the best!"   - Insorb

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Our marketing video for Adobe's CloudMunch, a platform for programmers and software developers.

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Our whiteboard style animation explaining Socratic Technologies marketing platform.

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"This is spot on! It's gold. Gold I tell ya!"
        - CompTIA

CompTIA is the voice of the world’s information technology (IT) industry. As a non-profit trade association, they advance the global interests of IT professionals and IT channel organizations and enable them to be more successful with industry-leading IT certifications and IT business credentials, IT education, resources and the ability to connect with like-minded, leading IT industry experts.

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Fidelity Investments

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Our video for the USPS regarding workplace violence and abuse.

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e exceptional potential for growth and development. So we encourage every employee to take the lead in managing their career path, working in partnership with their managers. And no matter what your goals, the Schindler Career Center website can help you take the next step. 

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"I loved the final product! It’s great and received a very positive response on our Facebook page."
        - Cheerios

General Mills believes that Cheerios should be enjoyed by everyone. With this whiteboard animation hitting 700,000 views in a few weeks, General Mills made it's point to it's core audience.

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Animating for Web Services

Web Services animations are unique and complex but you have come to the right place! Animations and Explainer Videos are perfect for Web Services clients because they are fun to watch, easy to edit if need be, and they last forever! We have made many animations over the years for companies like CompTIA, Doodle, Jaddler, and Stackpop.

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Animating for Utilities 

Utilities animations are unique and complex but you have come to the right place. We have made many animations in this industry over the years for clients like Verizon, Shell Oil, Chevron, and the City of Houston.

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Animating for Universities

Education-related animations can be tricky but you have come to the right place! Animations and Explainer Videos are perfect for Universities and Education because they are fun to watch, easy to edit, and they can very effectively convey complex lessons and messages. We have made many animations over the years for schools like the University of California, the University of Alberta, Università di Roma, and the University of Chicago.

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Animating for Safety Videos

Safety animations are unique and complex but you have come to the right place! We have made many animations over the years for companies like Chevron and iNet.

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Animating for Politics

Political animations are unique and complex but you have come to the right place! We have made numerous animations over the years for many organizations.

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Animating for Insurance

Insurance animations are unique but you have come to the right place! We have made many animations over the years for large companies like Aetna.

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Animating for Historical Purposes

Historical animations are unique but you have come to the right place! Animations and Explainer Videos are perfect for Historical education because they are fun to watch, easy to edit, and they can very effectively convey complex lessons and messages. We have made numerous historical animations over the years for many companies and organizations.

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Animating for Government

Government animations are unique and complex but you have come to the right place! We have made many animations over the years for organizations like the United Nations, the Environmental Defense Fund, and Get Covered Illinois.

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Animating for Fashion

Fashion animations can be complex but you have come to the right place! The needs and idiosyncracies of the fashion industry are many and being in the fashion capitol of the world in New York City we are uniquely capable of handling all concerns. We have made many animations over the years for companies like Clinique, Burberry, and Tory Burch.

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Animating for the Environment

Environmental animations are unique but you have come to the right place! For the cost of an order of direct mailing postcards, you can create a top-notch web video that can be endlessly shared around the internet (and unlike postcards, our videos are very Green-friendly!). We have made many animations over the years for companies and foundations like the Environmental Defense Fund, Frontier Water Systems, the Northern Pass, and Ventura Pure.

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Animating for Enterprise

Enterprise animations are unique but you have come to the right place! For the cost of an order of direct mailing postcards, you can create a top-notch web video that can be endlessly shared around the internet. We have made many animations over the years for companies like Goldman Sachs, TD Ameritrade, Lending Club, and Bowne Road Investments.

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Animating for Technology 

Animating for Technology is unique but you have come to the right place! We have made many animations over the years for companies like Axial, Verizon, Origin Digital, Accenture, Vu Digital, and CompTIA. 

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The issue with Manufacturing Training Videos - Representing the Employee

If you are reading this blog then you are probably frustrated with Manufacturing Training and visual media. When it comes to various forms of company training there are often a lot of stake holders. Art by it’s nature has a personal flare. But if there are too many cooks in the kitchen, a project can be pulled in many different directions and originality can be lost. Multiple approvals also hold up schedules, add to budget, and even kill projects. It is easy to give up hope.

Two main choices Film and Animation
The first choice to make is between filming the video or animating the video. The first thing to note is the cost for Film and Animation is relatively the same. Here is a simple list of the pros and cons. 

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Bio-Rad

Posted by mocapnyc

The issue with HR Training Videos - Representing the Employee

If you are reading this blog then you are probably frustrated with HR Training and visual media. Well, you've come to the right place! We have made many of these videos for companies like Trader Joe's, Clinique, BASF, and GCI.

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Animating for the Oil Industry 

Animating for the Oil Industry is unique but you have come to the right place. We have made many animations in this industry for clients like Shell Oil and Chevron and we'd love to add you to our roster!

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Our video for AOL's four C's: Content, Community, Creativity, Context.

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Axial

Posted by Steve Day

 

Our video for Axial, a company which connects businesses with capital. This video addresses business partnerships.

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Novantas

Posted by Steve Day

 

Novantas, Inc is the leading provider of bank pricing software and services. It recently announced its new PriceTek pricing support system. Watch the video below to see how PriceTek Deposits will work for you. 

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Explainer Video Direction and Animation: Whiteboard Animation Studio

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"You are a miracle worker. Thanks so much for the turnaround."
        - Chevron

Our video for Chevron's Sickle Cell Initiative. Watch the video to learn more.

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"The response to the ads has been amazing. All of our clients are talking about it. They are calling us the Skeleton doctors now. "
        - Medical Arts

Medical Arts Radiology, a Long Island-based radiology group teamed up with our stidio to hit the funny bone with it’s audiences, totalling seven separate ads so far.

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Hunter Straker is the only purchase design agency in North America. Their model was difficult for their team to explain, so they looked to our team to introduce their model for them. The video would help present their agency's value proposition to top retail executives. And they had a number of executive meetings lined-up in just a few weeks. After receiving their handouts, our team built a video from the ground up that presented Hunter Straker as the market leader in their industry.

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"Went over well is an understatement. They loved it. Thank you all for your hard work."
        - Intel

Our video for the revenue sharing project between Intel Channel and McAfee.

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"Our team learned that the Verizon Whiteboard Animation won a Telly recently – unreal! We are all so happy on this end, thanks again for such amazing work in bringing their innovation center to life."
        - Verizon

Teaming up with Whiteboard Animation Studio and seeking to inspire and cultivate innovators, Verizon wanted to introduce the Verizon Innovation center. It’s a good thing they did, because this project also won a 2013 Telly Award.

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"The Analyst's Tale video turned out superb...very engaging!"
        - 1010Data

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"Looks great and sound fits great! You guys killed it!"
        - Stackpop

Our video for Stackpop, a platform designed to assist in the management of technical infrastructures by eliminating the headache of dealing with contracts and costs.

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"Incredible! I'm so impresses, wow!!"
        - ServiceSkills.com/Telephone Doctor Inc.

 

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CERTIPUR-US

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BLU ECIGS

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ACTIFI

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KOMOLOG

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UNDP

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The Berlin Wall

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"The campaign is working great. And we’re getting some really great feedback on the videos. Everyone loves them! Great work."

TD Ameritrade- Administrative Costs

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"I just wanted to say thank you to your team for helping bring these campaigns to life. They’re completely different from anything we’ve done in the past and I anticipate they’re going to be very well received by our audience."
        - TD Ameritrade

TD Ameritrade- Rising Costs

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Frontier Water Systems

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"We LOVE it! The animation scored big!!"
        - Noble Communications

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"We enjoyed working with your team and loved the final product. We are getting rave reviews from all we show it to."
        - CSBT

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"My client was very pleased and I'm grateful for all the hard work and effort."
        - Plow Productions

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Our video introducing Aetna's superstar service concierges, who are there to help explain your benefits plan.

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Echo WWD2

Posted by mocapnyc

 

"The explainer video you made for us is getting a ridiculous number of hits on YouTube and Facebook."
        - Echo360

"A sales rep did an off-site video shoot at U of Toledo, and showed it to their head instructional designer – her exact words were "This is exactly what we need to show our Provost"!” “We love it! We got rave reviews on the video at our trade show!"
        - Echo360

“We love it!!! We got rave reviews on the video at our trade show!”
        - Echo360

Echo360 is the active learning platform for colleges and universities, and one of our earliest clients. Since our first video, we’ve collaborated on sixteen sales videos. After the first few sales videos (and in one year) Echo360 reported a 74% worldwide sales growth. They now have more than one million students in 6,000 classrooms, at 500 institutions in 30 countries.

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